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2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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David Doe

Designer - Redshoe

CEO Barkbook

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

CEO Barkbook

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Company & Title

Description of person representing this event or brand. 

Next-Gen Enterprise Tech: 

How AR & VR are Pushing New Boundaries

Saturday
, 
July
 
30
 at 
7:00pm
 
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AR/VR is pushing boundaries in the enterprise.


Join us as we discuss and explore the world of augmented reality (AR) and virtual reality (VR) at our next B2B IT Forum. There are already several real-world enterprise uses of AR/VR that show the beginnings of how this technology will change our working lives. IDC reports the AR/VR market will reach $162 billion in four years, growing over 181% per year. Additionally, Gartner's latest emerging technologies hype cycle plots AR and VR on the “Slope of Enlightenment.” Applications include 360-degree educational video viewing, architectural design, virtual automotive test drives, real estate virtual property tours, and surgical training. But what does the future look like for AR/VR in the enterprise?

 
Where is AR/VR being adopted in the enterprise and what are the market drivers impacting adoption?

How are innovative businesses taking advantage of AR/VR devices across industries?

What are the security risks?

What problems do these technologies solve and what are the hotspots for enterprise investing?

 

We will dive into these questions, the AR/VR market, and more at our next B2B IT Forum on December 6, 2016 at the Microsoft NERD Center in Cambridge, MA.

Guest Moderator

Kelly O'Brien

technology reporter, Boston Business Journal

Guest Moderator

Kelly O'Brien

technology reporter, Boston Business Journal

 

Guest Moderator

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!


Guest Moderator

K O'Brien

Designer - Redshoe

Guest Moderator

Kelly O'Brien

Technology Reporter, Boston Business Journal

Kelly writes about startups, venture capital and enterprise technology. Previously, he was an editor at Boston.com where he covered the rise of car sharing, self-driving cars and robots in the workplace, among other things.

Panelists

Danny Klein

Senior Manager, New Business Incubation, VERIZON

Danny leads and manages all Verizon's AR/VR projects within its new business and innovation team. 

John Werner

VP of Strategic Partnerships, META

John strives to exceed expectations of what AR​ can be – and do – where AR becomes a healthy, vital extension of who we are and creates deeper understanding, freer expression, and optimal productivity. John was formerly with MIT Media Lab. TED speaker, Harvard Loeb Fellow, and Ironman.

Mike Festa

Director of Wayfair Next, WAYFAIR

Founder and Director of Wayfair Next to build shopping experiences for the future by using 3D rendering, AR and VR experiences. 

Michael Campbell

Executive VP, Vuforia Studio, PTC

Responsible for PTC's strategy to use IoT tech platform to acheive greater insight into smart, connected products.

Ross Finman

Co-founder and CEO, AR Spirit

Entrepreneur with over a decade of experience at the intersection of the digital and physical worlds through Augmented Reality and Robotics.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The AR/VR B2B IT Forum will take place at the Microsoft NERD Center at 1 Memorial Drive Floor 1, Cambridge MA. Easily accessible by the Red Line, Uber/Lyft, or Hubway, and parking garage available

Ascent Venture Partners

Ascent Venture Partners is an early stage B2B technology investor based in Boston. We typically invest $2 to 5 million. 


We have a firm-wide commitment to backing companies that have courageous ideas about how technology can transform business and create market-leading companies along the way. Our partners, funds and extensive network, are dedicated entirely to supporting companies in the B2B tech arena, and helping them innovate to their greatest potential.

The B2B IT Forum

The B2B IT Forum

 

The B2B IT Forum is a series of Boston events focused on emerging trends and companies in business IT. Hosted by Ascent Venture Partners, the B2B IT Forum is for innovators and entrepreneurs who seek a lively and well-informed discussion about the new frontier of enterprise technology. Each forum focuses on a specific area of enterprise IT, with panels and presentations from industry leaders and startups.

 

Past B2B IT Forums:

Machine Learning: How AI is Invading the Enterprise

The Paradigm of Security: Turning Cyber Threat into Opportunity 


 

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